MARTI FOR MANHATTAN
B R A N D.I N G +. D E S I G N
SUMMARY
Mari Gould Cummings is a drag performer at night, and by day is the first non-binary person to run for city council in NYC. During the 2016 election Marti began the Hells Kitchen Democrats, over throwing one of the oldest political institutions in the nation. Their political activism energized the community and has brought people together who are seeking progressive change in the nation’s politics. Marti currently sits on community board 9 serving the people of Upper Manhattan, and IS an advisor on the NYC Nightlife Advisory Board.
BRANDING
Marti and their campaign manager wanted a brand that references the typical political logos that would feel professional, but to add a personal touch that emphasizes Marti’s warm and welcoming heart. I created this “M” mark for Marti that toes the line between an “M” for Marti and a hand-drawn heart.
SOCIAL
I created a suite of social media templates for Marti’s team that are easy to read and provide a simple easy container that anyone on their team can use on the fly. Many times their campaign needs to get information out quickly without involving a designer so it was important that with a few simple rules they could get vital info out to their constituents quickly.